The move seeks to end the skewed legal regime in which a mandatory code makes it illegal for doctors to accept "favours" from the pharmaceuticals industry but there is no such deterrent for drug makers from offering inducements to medical practitioners.
According to sources, the department of pharmaceuticals in the chemicals and fertilizers ministry has called the industry, health ministry and revenue department on July 18 to discuss the marketing practices to be enjoined upon drug-makers.
The continuing tryst with code of ethics in the health industry is blamed on the mismatch in the "dos and don'ts" for doctors and the industry.
http://timesofindia.indiatimes.com/india/Code-to-bar-pharma-industry-from-luring-doctors-with-gifts/articleshow/14754579.cms
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