Philips to develop more low-cost healthcare products for Rural India

Consumer electronics major Philips will focus on developing healthcare products for rural India — a shift away from its exports–led strategy of the previous years.

Till about three years back, all products developed by the company were meant for exports and this has come down to about 85 per cent this year. Going forward, the quantum of products developed for the Indian markets will go up “exponentially” and the team “will churn out more products for rural India”, .

Over the next few months, Philips will launch a range of products such as colposcopes (a device used to check for cervical cancer), thermo regulators, and cardiology informatics solutions for use in the local market.

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