Siemens healthcare maps rural conquest

• Around 67% of India’s 598 districts do not have cathlabs. Close to 60% of districts do not have MRI facilities and 50% do not have CT scanners.
• Disturbingly, while the road facing AIIMS in Delhi has around 15 MRI centres, the entire state of Bihar with a population of 100 million has less than 15 MRI centres
• A Technopak estimate seconds such assertions, claiming that while people from tier-III towns and cities have to travel 73 km on an average, people from tier-II cities have to travel 66 km to avail of healthcare service.

These figures led Siemens to prepare a list of such districts, which didn’t have the healthcare technologies the company has expertise in. The company calls these the ‘zero installation base’ or the ZIB districts. For each core technology that Siemens specialises in, it generates a ZIB database. Then, the company superimposes a few other economic parameters of these ZIB districts — GDP of the administrative unit, population and consumer spending — to zero down on destinations with critical mass but no technology. Every year, the company demarcates 25-50 such ZIB districts as targets for expansion.
Some of the districts which were part of the ZIB strategy are CT scanners in Jorhat, Assam and Bhandara in Maharashtra; MRI systems in Mahasena, Gujarat and Bellary in Karnataka, ultrasound in Shimla, Himachal Pradesh and Karimnagar in Andhra Pradesh; cathlab in Andamans and x-ray product in Begusarai, Bihar

http://www.financialexpress.com/news/siemens-healthcare-maps-rural-conquest/952808/0